Private Practice Podcast

The Real Reason You're Not Getting Clients (Hint: It's Not Your Fees)

Are you telling yourself the story that “clients can’t afford my fee”? In this episode of the Private Practice Podcast, I break down the common money stories and mindset blocks that keep women in private practice stuck in undercharging, overworking, and feeling undervalued.
If you've ever doubted your pricing, questioned your worth, or worried about raising your fees—this episode is a must-listen. I’ll walk you through the evidence-backed truth about affordability using the bell curve principle and explain why 88% of people can afford your fee. The real issue? You’re likely not communicating the value of what you offer in a way that resonates.
You'll learn how to set your fees using the Mind-Business-Spirit approach, including practical business strategies (hello spreadsheets and projections), how your thoughts shape your income, and how to stay aligned with your soul purpose while running a sustainable practice.
I also share the behind-the-scenes thinking that went into creating Practice Momentum—my high-touch program for therapists who want more clients, more income, and more freedom without doing more. If you’ve barely got clients, feel stuck or invisible, or are on the verge of burnout, this was made for you.
Action Step for a Quick Win:Use the simple formula I share to calculate your session fee based on your business expenses and personal income goals. Awareness is the first step toward aligned pricing.
Links:🔗 Join Practice Momentum (Applications close July 15):https://sales.brooklynstorme.com/momentum/
🔗 Website Wellness Check:https://sales.brooklynstorme.com/website-wellness-check-up-aud/
🔗 Free Therapist Community:https://sales.brooklynstorme.com/ultimate-private-practice-upgrade/
🔗 Instagram:https://www.instagram.com/theprivatepracticecoach/
Timestamps:00:00 – Intro & Practice Momentum05:42 – My favourite feel-good jingle09:51 – The “clients can’t afford me” story10:21 – Bell curve breakdown: Who really can afford your fee16:14 – The Mind-Business-Spirit approach to pricing20:00 – Practical formula to calculate your fee24:14 – Budgeting for super, PD & more25:18 – Projecting your money stories onto clients27:40 – Why clients aren't booking (it's not the fee)29:48 – What makes a generalist practice invisible34:45 – The 3 biggest client objections and how I solved them43:32 – Why people will pay for solutions (not safe spaces)48:57 – Spiritual alignment and the right pricing56:59 – Why undercharging leads to burnout1:00:05 – How to step into the identity of a business owner1:03:32 – Your fee is not the problem (your marketing might be)
private practice feesmoney mindset therapycounsellor business coachprivate practice coachinghow to set therapy feestherapy business strategymoney blocks therapisttherapy marketinghow to get therapy clientsmind business spiritundercharging therapistvalue based pricing therapygeneralist vs niche therapistwhy clients aren’t bookinghow to get more therapy clientstherapy pricing mindsetpricing confidence therapytherapy practice growthfemale therapist businesstherapy business support

Struggling to Get Supervision Clients? What Every Therapist Needs to Know Before Marketing This Offer

If you're a therapist stepping into the world of supervision, this episode is your behind-the-scenes guide to doing it profitably, ethically, and without all the confusion. I dive into real questions from our therapist community, including “Do I need a new website just for supervision?”, “How do I take payments for group supervision?”, and “Why is no one booking my supervision sessions?”
This episode is perfect for you if you're newly qualified as a supervisor, or thinking of expanding your private practice to include supervision services, but feel overwhelmed or unsure where to start. Maybe you've already listed your services and are frustrated that you’re not getting bookings. I explain why simply being qualified isn’t enough—and what to do instead.
You’ll learn how to:
Add a high-converting supervision page to your existing website
Price and package supervision in a way that makes it easy for supervisees to say yes
Use story-based marketing to position yourself as a stand-out supervisor in your niche
Avoid common mistakes like setting up separate websites, undercharging, or inconsistent messaging
Leverage directories the right way (and why they rarely convert)
Create a rinse-and-repeat roadmap for supervision marketing that actually works
I also open up and share personal insights about my 100k-in-90-days experiment—what’s working, what flopped, and how it’s shaping the strategy I’ll soon be handing over to my Practice Momentum members.
Whether you’re launching a supervision offer, struggling to attract clients, or want to create passive income that actually converts, this is a must-listen episode for every therapist in private practice who wants to build a business with intention and integrity.
Action Step:Add a clear “Supervision” tab to your website today and outline your niche, your framework, and your next available group or session. Keep it simple and SEO-optimised so supervisees can easily find and book you.
Timestamps:00:04 – Welcome + Practice Momentum offer01:13 – Chloe’s wins inside Practice Momentum03:17 – Questions about supervision06:06 – Should you build a new website?08:04 – Booking & payments made simple11:35 – How to get supervision clients (and what not to do)14:39 – Marketing your supervision services17:44 – Directory profiles: why they rarely work20:14 – 100k in 90 Days experiment update31:25 – Lessons from messing up the sales page35:04 – Selling ADHD templates (and how not to)43:33 – Turn $27 templates into $8,000 of revenue44:11 – Why I shut down my Etsy store51:40 – Why customised templates matter56:43 – Surprise & delight in supervision58:51 – Final thoughts
🔗 Join Practice Momentum: https://sales.brooklynstorme.com/momentum/📍 Free Therapist Community: https://sales.brooklynstorme.com/ultimate-private-practice-upgrade/🌐 Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/📲 Instagram: https://www.instagram.com/theprivatepracticecoach/▶️ YouTube: https://www.youtube.com/@theprivatepracticecoach
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How to Get an Influx of Clients for the Private Practice

If you’ve been wondering why clients aren’t booking in or why your referrals have dried up, this episode is for you. I dive deep into one of the most common questions I get asked: How do I get a surge of clients into my private practice? Whether you’re just starting out or trying to fix a slow patch, this episode is packed with strategies that are working right now in July 2025.
In this episode, you’ll hear a heartfelt voice note from a Practice Momentum member and learn what really shifted things for her. I also share a personal story that perfectly illustrates why you need your foundations (like your website and visibility) in order. Plus, I walk you through actionable tips on how to improve your website, why your Psychology Today profile isn’t converting, and how to fix it — including the #1 thing you can do today to generate more inquiries.
I also break down the myth of the “perfect freebie,” explain why social media isn’t a magic bullet, and reveal the sneaky mistakes therapists are making with AI and Etsy templates that are silently damaging their credibility. Spoiler alert: the answer isn’t more effort — it’s smarter, more aligned effort.
If you want push-button support from me whenever you need it, you can join me in Practice Momentum. Or if your website’s the problem (which it probably is), get yourself a Website Wellness Check today. Both links are below.
(00:04) Welcome & what today’s episode will solve for you(00:46) Practice Momentum: why it works so well(01:15) Chloe’s story: how she turned things around in weeks(04:43) My internet meltdown (and what it taught me about private practice)(21:27) The golden client attraction question(23:59) The real problem with directories like Psychology Today(31:26) Why niching works (with a powerful case study)(37:49) Where to market in July 2025 (and what’s not working)(40:31) What AI can’t do (and why relying on it is hurting your marketing)(46:47) The Instagram change that will get your content found on Google(51:07) How to use your insights to boost bookings(52:16) The freebie fix you didn’t know you needed(56:38) Why Etsy and Secret Weapon templates are tanking your reputation(1:00:05) How to actually get client emails with your freebie(1:03:44) Discovery calls: do they work and how to fix them(1:14:02) The truth about Google Ads and why your site must come first(1:16:25) Everything you get in Practice Momentum(1:22:31) Yes, we can make a plan work for you – here’s how(1:24:58) Want to talk to someone already in the program?
Quick win: Start by reviewing your current Psychology Today or website profile. Is it speaking directly to your ideal client or listing everything you do? If it’s the latter, rewrite it to be more specific and relevant to the people you truly want to help.
🔗 Join Practice Momentum: https://sales.brooklynstorme.com/momentum/🔗 Order a Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/Keywords:
Absolutely! Here are your keywords, separated by commas for easy copy-paste:
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Why You’re Still Stuck (Even Though You’re Doing All the Right Things in Your Private Practice)

If you’re a therapist in private practice who’s ticking every box but still not seeing the momentum, this episode is for you.
I dive into the real reasons why progress can feel slow, even when you’re showing up, investing in your growth, and doing what the experts tell you. I share the mindset blocks that even seasoned professionals carry, like the fear of being seen, or the pressure to be perfect before launching something new and how they sabotage your momentum without you realising.
This episode is for the therapist who knows she’s meant for more but keeps finding herself back in the same place: stuck, second-guessing, or just plain overwhelmed. I talk about how we override our own inner wisdom by collecting more strategies, and why it’s not another course or social media template that’s missing, it’s you, in your fullest expression, leading your business from a place of wholeness.
You’ll walk away with an actionable reframe you can apply today to start getting unstuck and moving forward with clarity.
If you’re ready to break free from this loop and grow a sustainable, values-led private practice, you’re invited to join me inside Practice Momentum—my high-touch 12-month immersion to help you build a business that supports your life, not the other way around.
Action Step:Ask yourself: Where am I waiting to be “ready” before I take the next step? Choose one small action you’ve been delaying, and do it today, messy, imperfect, and exactly as you are.
Timestamps:00:00 – Why therapists feel stuck even when they’re doing the work04:45 – The silent sabotage of perfectionism and performance pressure08:10 – Overriding your own inner wisdom with “more strategies”12:30 – What I did to break my own cycle and how you can too16:00 – An invitation to step into your momentum with support
Your Next Step:💻 Look at Practice Momentum now → https://sales.brooklynstorme.com/momentum/
 
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Feeling Behind in Private Practice? Here’s What That Feeling Really Means

Have you ever felt like you’re falling behind in private practice? Like everyone else has it all figured out while you’re still trying to keep your head above water? In today’s episode, I unpack what that feeling really is and why it’s not a sign that you’re failing. In fact, it might be a powerful nudge from your nervous system that it’s time to pause, get curious, and recalibrate.
This episode is for therapists, counsellors, social workers, psychologists and play therapists who feel like the only ones not “on top of it.” If you’ve been comparing yourself to others or feeling like you’re always playing catch-up, this is the reframe you didn’t know you needed.
You’ll walk away with a mindset shift to relieve that pressure, a compassionate lens on your current season, and a reminder that business growth doesn’t come from pushing harder, it comes from honouring your own rhythm and making micro-adjustments that support your nervous system, not burn it out.
⏱️ Timestamps00:00 – The myth of being “behind”03:24 – The nervous system and business pacing07:50 – Why comparing yourself keeps you stuck11:40 – Micro-adjustments for energy and clarity14:10 – What I do when I feel like I’m behind16:33 – Final thoughts and Practice Momentum invitation
💡 Ready to stop the spiral and grow your business with aligned strategy, soul and systems? Join us in Practice Momentum – the 12-month business coaching program for therapists who are ready to feel confident, supported, and sustainably booked.
#therapybusinesscoach #privatepracticegrowth #mentalhealthbusiness #counsellorsinaustralia #psychologistlife #socialworkerbusiness #burnoutprevention #nervoussystemregulation #businessmindsetcoach #therapistcommunity #privatepracticeaustralia #practicemomentum #onlineprivatepractice #alignedmarketing #womeninprivatepractice #therapybranding #selftrustjourney #bookedouttherapist #healinghustleculture #therapistcoach #privatepracticecoach

The Subtle Mindset Shift That Helps Me Love My Business Again

Episode 503 | The Subtle Mindset Shift That Helps Me Love My Business Again
If you’re a therapist in private practice and lately you’ve been feeling disconnected, uninspired, or just tired of the day-to-day, this episode is for you.
I created this episode because I had one of those days. The kind where everything feels harder than it should: emails feel heavy, marketing feels pointless, and even your client work feels like it’s pulling more from you than it’s giving back.
And when you’re in private practice, there’s often no buffer because you are the business.
In this conversation, I’m sharing a moment from my own week where I caught myself in that flat, resentful place. Instead of pushing through or slapping a gratitude band-aid on it, I tried something different. A mindset shift that was subtle, but powerful. One that helped me reconnect with my work without guilt, pressure, or performance.
This shift helped me feel more in control, more calm, and yes, more in love with my business again. I want that for you, too.
This episode is for you if:
You’re a counsellor, psychologist, social worker, or play therapist in private practice
You’ve been feeling emotionally flat or resistant toward your business
You want to feel motivated again without forcing gratitude or hustle
You need a more sustainable, honest mindset tool that actually helps
You’re craving more alignment between your energy and your business demands
What I share in this episode:
A behind-the-scenes story of how I moved through emotional resistance
The problem with some of the mindset advice therapists are given
A one-sentence reframe that brought clarity and calm to my day
How to stay in your power—without bypassing what you’re actually feeling
A mindset tool you can use any time you're feeling stuck or drained
What you’ll walk away with:A practical, no-fluff mindset shift that helps you reclaim your energy, realign with your purpose, and keep showing up for your private practice in a way that feels good, even on the hard days.
Links I Mentioned:
Website Wellness Check – Want to attract more clients from your website? I’ll record a personalised video audit so you can finally know what’s working and what needs to change:https://sales.brooklynstorme.com/website-wellness-check-up-aud/
Join my free therapist community:https://sales.brooklynstorme.com/ultimate-private-practice-upgrade/
Follow me on Instagram:https://www.instagram.com/theprivatepracticecoach/
Subscribe on YouTube:https://www.youtube.com/@theprivatepracticecoach
Episode Time Stamps:
0:00 – Who this episode is for and why I’m sharing it1:35 – A peek into the resistance I felt in my own business3:12 – Why common mindset advice wasn’t helping5:05 – The reframe that changed everything (and took 60 seconds)7:30 – How this one shift gave me emotional spaciousness10:22 – A mindset reset you can use any time things feel too hard12:01 – What this has to do with alignment and sustainability in your practice
Quick Win Action Step:
Think about a part of your business that feels draining right now—maybe it’s client admin, marketing, or your calendar.
Ask yourself:“What’s a different way I could think about this, that would feel more honest and supportive?”
This small shift can help you reconnect with your values, and fall back in love with your business (or at least like it again).#PrivatePracticeTherapist #TherapistsInPrivatePractice #WomenInPrivatePractice #TherapistBurnoutSupport #TherapistMindset #TherapyBusinessTips #PrivatePracticeGrowth #AlignedPrivatePractice #TherapistLifeBalance #MentalHealthEntrepreneur #PrivatePracticeJourney #CounsellorInPrivatePractice #TherapistCoach #TherapistSupportNetwork #PsychologistInPrivatePractice #SocialWorkerInPrivatePractice #TherapistSelfCare #TherapistMarketing #TherapistBusinessCoach #TherapistPodcast

Why Hiring a Marketer is Not a Great Idea (and What to do Instead)

See the special something I made to support you in getting support over here (hint: scroll down!)Sign the Petition hereIn this episode, you'll learn why hiring external marketing companies is often problematic, has resulted in therapists having to remove entire websites and Google My Business pages and start from scratch (at their own expense) and more but don't panic because I'll share with you what to ask and check BEFORE you hire someone (if you're going to and there's no reason why you should feel you must as a solo private practice owner) and I'll talk you through how what to do to get clients even without a budget. It's all here for you in today's episode of the Private Practice Podcast Join my free community for private practice owners and therapists here #psychologist #counsellor #counselor #lmft #therapist #socialworker #accreditedmentalhealthsocialworker

National Standards | Interview with Philip Armstrong | CEO VMHPAA

Sign the petition and have your voice heardJoin the VMHPAAIn this interview (which you can watch on YouTube), I interview Philip Armstrong, the CEO of the Vocational Mental Health Professionals Association of Australia about the draft National Standards. We talk about: 
The origin of the National Standards for Counsellors and Psychotherapists
Implications for Counsellors with a vocational qualification, such as a Diploma or Advanced Diploma
Removal of ability to run a private practice
Removal of recognition as a qualified practitioner
Removal of ability to supervise 
Contact or practice hours mentioned in the Standards
Licensing requirements and pathways for Counsellors
What happens to existing clients of Counsellors in private practice with a Diploma
And moreIt's all here for you in today's edition of the Private Practice Podcast with Dr Brooklyn Storme PhD#counsellors #nationalstandards #nationalstandardsforcounsellors 

National Standards Reflections

5 Signs You Have a Sustainability Problem in Your Practice

Register for the next intake of Practice Momentum here and secure one of just 20 places.
Order a Website Wellness Check here.Feast and famine of clients and finances is normal for private practices that do not have sustainability foundations incorporated into their business model. Not having them in place happens as a result of not realising you need them and or not knowing where to go to learn them. The sustainability that I created and share with the women therapists inside Practice Momentum put an end to the feast and famine, provide consistency and stability with bookings, clients and revenue and reduce the amount of time and energy that they were putting into their marketing (and that just wasn't working). In this episode, I'll help you know if your practice is set up for sustainability or not by sharing with you the five signs. I really hope it helps. #privatepractice #findclients #bookclients #therapistbusiness #therapistmarketing #practicesuccess #privatepracticesuccess #privatepracticesustainability #practicemomentum