Practice Momentum - Private Practice Business Coaching Podcast

Get Found by Clients with My Google Chrome Extension, Therapist SEO™

TherapistSEO™I've just released a Google Chrome Extension called Therapist SEO™ to help you with your website. With just one click, you'll see what's working and what's not. It includes copy-swaps ie 'instead of this, write this', prompts you can use with Claude or ChatGPT, and more. I also know how easy it is to get overwhelmed, which is why it checks your website just one page at a time and includes visual cues ie green for it's working great, orange for 'it needs fixing but not urgent' and red for 'lets get it done as a priority'.
The problem of having a visible website has been compounded by AI in some ways too. All you need to do is jump into Google and ask, 'do I need a referral to see a Psych?' and you'll be shown an AI summary before anything else. And, while you personally might not be a fan, the reality for your business is that without your website being optimised for it, again, you're missing out. And so this tool also helps you with AI optimisation.
 
I want your practice to surface when clients are Googling for help. You're good at what you do and your services are needed, so you need to be found. And I know it can feel hard or boring or confusing and so my intention here has been to make this as easy as possible, minimum viable effort for you but with pleasing results.
 
I'll pop the link below in the comments for anyone that would like to take a look.
To your practice success

Get Tasks for Your Private Practice Completed While You Sleep

AI That Works While You Are With Clients: What ChatGPT Workspace Agents Mean for Your Practice
There is a real difference between AI that helps you do work and AI that does the work itself. ChatGPT Workspace Agents, released in April 2026, crossed that line. This episode is about what that actually means for a solo private practice owner, who can use it right now, and what you need to get straight on the privacy front before connecting anything.
In this episode I talk about ChatGPT's new Workspace Agents feature, which lets you build automated workflows that run in the cloud without you initiating them each time, and what that means for therapists managing a private practice alongside a full clinical caseload. I also cover how this compares to Claude Cowork Scheduled Tasks, which does the same thing locally on your machine, and why that local versus cloud distinction matters for Australian therapists specifically.
WHAT WE COVER
I walk you through what a workspace agent actually is in plain English, no jargon, and explain how it compares to other AI automation tools you are probably already using — including Claude Cowork Scheduled Tasks, which does the same repeatable workflow automation but runs locally on your machine. That local versus cloud distinction matters more than most tech coverage explains, and I cover exactly why. I share specific examples of how a solo practice owner could use agents for content creation, business admin, and weekly practice maintenance without touching anything clinical. I also go through the privacy and compliance considerations that every Australian therapist needs to understand before connecting their Google Drive or Calendar to any AI agent — including a direct take on whether you actually need a ChatGPT Business plan if you are already on a paid Claude plan. I close with my honest take on where this is all heading and what the right questions are to be sitting with right now.
 
LINKS AND RESOURCES
Website: https://brooklynstorme.com 
Join the Therapist AI Resource Hub: https://www.skool.com/private-practice-resource-hub/about
 
 
ABOUT DR BROOKLYN STORME
I'm a business coach for counsellors, psychologists, and social workers who want to start, grow, and scale their private practice. With 30+ years of experience in private practice myself, I know what it actually takes to build a practice that works — without burning out or second-guessing yourself.
 
Facebook Community (The Ultimate Private Practice): https://www.facebook.com/groups/theultimateprivatepractice
Facebook Business Page: https://www.facebook.com/brooklynstormephd/
Website: https://brooklynstorme.com
 
SUBSCRIBE AND REVIEW
If this episode was useful, I would love it if you subscribed and left a review. It genuinely helps more therapists in private practice find this podcast.
 
 
ChatGPT workspace agents, AI automation for therapists, private practice admin automation, AI for solo practice owners, ChatGPT for private practice, AI agents explained, practice management AI tools, therapist business automation, ChatGPT business features, AI workflow automation, private practice time management, AI tools for counsellors, automating admin in private practice, ChatGPT April 2026 update, AI agent tools Australia, Claude Cowork scheduled tasks, local versus cloud AI tools, AI privacy for therapists, psychologist practice management, AI working while in session

Google's Gemini Now Offers Mental Health Support: What Every Therapist Needs to Know

Something significant happened in April 2026 that I think a lot of therapists haven't heard about yet, and it has a direct bearing on the people sitting across from you. Google added mental health safety tools to Gemini, and in this episode I'm breaking down exactly what that means for your practice, your clients, and your intake process.
This isn't a tech episode for its own sake. It's a practice management conversation, because understanding what your clients are doing before they arrive at your door is part of practising well.
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What We Cover
We open with the news itself: in April 2026, Google rolled out a mental health safety layer inside Gemini, their AI assistant. When a conversation signals distress, suicidal ideation, or crisis language, Gemini now surfaces a "Help is available" module with one-touch access to crisis support services by phone, text, chat, and web. Google also committed thirty million dollars over three years to supporting global crisis hotlines as part of this move.
I explain in plain language what Gemini's mental health tools actually do and, importantly, what they don't do. Gemini is not acting as a therapist. It is detecting signals and signposting to services. That distinction matters enormously for how we talk about it with clients.
From there we move into the more confronting conversation: your clients are already using AI for mental health support. Not because anyone recommended it, but because it was available, free, and there at two in the morning. I explore what that looks like in practice and why it's clinically relevant information you probably aren't capturing at intake.
We then get practical. I walk through what you might consider adding to your intake form, how to frame a conversation about AI use without judgement, and what a simple informed consent addition could look like. None of it is onerous. It is just staying current.
The episode closes with a clear look at the genuine privacy and ethical concerns, not the theoretical ones. AI platforms do not offer clinical confidentiality. Sensitive disclosures made to Gemini are stored under Google's standard data policies, not under any healthcare privacy legislation. Clients deserve to understand that distinction, and it's our role to help them do so.
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## Episode Timestamps*(Based on approximately 140 words per minute)*
00:00 Introduction: why this matters for your practice right now03:10 What Google actually added to Gemini in April 202608:30 How your clients are already using AI for mental health support14:00 What this means for your intake process and informed consent20:00 Privacy, ethics, and what to actually be cautious about25:30 Closing thoughts and next steps
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Links and Resources Mentioned
Therapist AI Resource Hub (community): https://www.skool.com/private-practice-resource-hubBrooklyn's website: https://brooklynstorme.com
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About Dr Brooklyn Storme PhD
Dr Brooklyn Storme is a leading business coach for women in the helping professions. She works with counsellors, psychologists, and social workers who want to start, grow, and scale a profitable private practice without burning out. Brooklyn is the host of The Private Practice Podcast, which sits in the top 5% of podcasts globally with over 500 episodes. She is also the creator of Practice Momentum, a 12-month private coaching programme, and the founder of the Etsy store The Happy Practice, with over 1,000 Essential Forms sold internationally.
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Subscribe and Leave a Review
If this episode was useful, the best thing you can do is subscribe so you never miss one, and leave a review on Apple Podcasts or Spotify. It genuinely helps other therapists find the show.
Subscribe on Podbean: https://brooklynstorme.podbean.com/Subscribe on Apple Podcasts: search "Practice Momentum Private Practice Podcast"Subscribe on Spotify: search "Dr Brooklyn Storme"
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How therapists create additional revenue in private practice

Use additional revenue streams in your private practice to ease the stress of filling your diary. In this episode I'll walk you through a few different approaches, what works and what doesn't and will share insights that I've gained along the way helping other counsellors, psychologists and social workers to create revenue streams successfully in their business. You'll also hear about my own mistakes and regrets so you can avoid them! Links mentioned: Psychology Today Profile Optimiser: https://thehappypractice.etsy.com/au/listing/4498049767/psychology-today-profile-optimiser-for
Therapist AI Resource Hub: https://www.skool.com/private-practice-resource-hub/about
 

OpenAI Just Built a Free AI Tool for Clinicians | Use ChatGPT in Your Private Pracitce

OpenAI Just Built a Free AI Tool for Clinicians. Here Is What It Does and What It Means for Your Practice.
OpenAI launched ChatGPT for Clinicians in 2026 and explicitly named psychologists and licensed clinicians as part of the target audience. Before you sign up or dismiss it as irrelevant because it is US-only, there is something specific in this product that every therapist in private practice needs to understand — and it is available to you right now, wherever you are.
In this episode I talk about the reusable workflow skills feature inside ChatGPT for Clinicians, what it means for your clinical documentation, and what Australian practitioners genuinely need to know before getting too excited about the HIPAA compliance angle.
WHAT WE COVER
I start by walking you through exactly what ChatGPT for Clinicians is and who it is built for, because the marketing can be a bit vague on the specifics. I then spend a solid chunk of time on reusable workflow skills — the feature that I think is the most practically useful for solo practice owners — and explain what it looks like to set one up for referral letters, progress notes, or clinical correspondence using your existing ChatGPT plan. We talk about the caution that most coverage of this product is glossing over: HIPAA compliance is a US legal standard, not an Australian one, and I explain what that actually means for your practice and your privacy obligations. I then share what this launch signals about where AI tools for clinicians are heading over the next 12 to 18 months, and close with a concrete first step you can take today.
EPISODE TIMESTAMPS
[00:00] Introduction — why this launch is worth your attention
[02:15] What ChatGPT for Clinicians actually is and who it is for
[06:00] Reusable workflow skills — the feature that matters most for your practice
[11:00] The caution — HIPAA, the Australian Privacy Act, and what "compliant"  means
[16:00] What this tells us about where AI for therapists is heading
[19:30] Brooklyn's take and next steps for your practice
LINKS AND RESOURCES
Website: https://brooklynstorme.com AI Playbook for Therapists: https://sales.brooklynstorme.com/aiplaybook/
ChatGPT for Clinicians: https://chatgpt.com/plans/clinicians/
Free Private Practice Quiz: https://brooklyn.myflodesk.com/pmquiz
ABOUT DR BROOKLYN STORME
I'm a business coach for counsellors, psychologists, and social workers who want to start, grow, and scale their private practice. With 30+ years of experience in private practice myself, I know what it actually takes to build a practice that works — without burning out or second-guessing yourself.Therapist AI Resource Hub: https://www.skool.com/private-practice-resource-hub/about
Facebook Community (The Ultimate Private Practice): https://www.facebook.com/groups/theultimateprivatepractice
Facebook Business Page: https://www.facebook.com/brooklynstormephd/
Website: https://brooklynstorme.com
SUBSCRIBE AND REVIEW
If this episode was useful, I would love it if you subscribed and left a review. It genuinely helps more therapists in private practice find this podcast.
 
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I reviewed another 200 therapist websites and here's what I found

During the week, I reviewed 200 therapist websites as part of a post shared in my free community on Facebook. Many counsellors, psychologists and social workers wanted to know how the one thing they could do on their website that would have the biggest impact when it came to getting inquiries. I'll break it down for you in this episode and give you even more insights, tips and tricks that you can readily deploy to start attracting more clients. 
 
FAQsWhat's one thing therapists can do to get more bookings from their website?The one thing therapists can do to get more bookings from their website is to have a clear and specific message about what they do, who they help and how right at the top of their homepage. This instantly lets visitors know if they are in the right place. Websites with general or vague message ie 'helping you on your life transitions' doesn't get picked up by search engines or AI and you miss out on visibility you're entitled to. How long does it take to get clients from your website as a therapist?A website that has been fully optimised for SEO and AEO can expect to see more inquiries at the 90 day mark. Any significant changes to the website such as heading changes, effectively resets the search algorithm and the 90 days begin again. Why do visitors click on my website but not book?
If you're getting visitors, you have traffic. If they are not booking, you have low conversions. This happens when they are visiting expecting to find one thing but see another, can't easily find the information they are looking for, the page(s) take time to load, the message and copy are broad and generic, it's difficult to get started working with you - there's friction. Should I include my fees on my website?
Yes. Transparency is important when working in the health and wellness space. Including your fees makes it easier for potential clients to make an informed buying decision. How can I get referrals for my private practice from AI?
AI recommends businesses that have a consistent footprint online, not only on their website. This is why having a niche and a clear message that speaks to your ideal client is so powerful. The quickest way to generate referrals or recommendations for your practice using AI is to be consistent in your messaging across your content.Links: Get free practice building resources in my new community: The Therapists AI Resource Hub Get a full website audit from me hereBook a business needs assessment with me here

AI Wants to Read Your Emails. Here Is What Therapists Need to Know Before Saying Yes

Google's Gemini Personal Intelligence is here. Before you connect your inbox, there are things you need to understand as a therapist in private practice.Google has released Gemini Personal Intelligence which a feature that connects your AI assistant to your Gmail, Google Photos, YouTube watch history, and Search history to give you personalised answers based on your real data. In this episode I break down exactly what it does, what it could mean for therapists in private practice, and the specific things you need to consider before you decide whether to enable it. This is not a conversation about whether AI is good or bad. It is a practical guide to making an informed decision with your eyes open.
Episode Timestamps
[00:00]Introduction — what Gemini Personal Intelligence is and why it matters now
[03:00]What Gemini Personal Intelligence actually does, in plain English
[08:00]How a solo practice owner could genuinely use it — practical scenarios
[14:00]The caution section — privacy, ethics, Australian law, and what to check first
[21:00]My take and what I recommend — close and next stepsFAQs
What is Gemini Personal Intelligence?
Gemini Personal Intelligence is a feature in Google's Gemini app that connects to your personal Google accounts — Gmail, Google Photos, YouTube watch history, and Search history — so it can give you personalised, contextual answers based on your actual data. Instead of answering from general knowledge, it searches your real accounts to respond. It is available to Gemini Pro and Ultra subscribers and is currently rolling out primarily to US users.
What data does Gemini Personal Intelligence access?
When enabled, Gemini Personal Intelligence can access your Gmail messages and threads, Google Photos, your YouTube watch history, and your Google Search history. You can choose which of these data sources to connect individually and disconnect them at any time through your Google account settings. Note that Google Drive is a separate integration available through Google Workspace, not through Gemini Personal Intelligence specifically.
How is Gemini Personal Intelligence different from regular Gemini?
Regular Gemini answers questions using its training data and general knowledge, the same as any AI assistant. Gemini Personal Intelligence goes further by accessing your actual personal data — your real emails, your real photos, your real search history — to provide answers that are specific to your situation. This is both the practical appeal of the feature and the reason it requires more careful consideration before enabling, particularly for professionals with confidentiality obligations.
Is Gemini Personal Intelligence available in Australia?
 
As of April 2026, Gemini Personal Intelligence is rolling out primarily to US users on Gemini Pro and Ultra plans. Australian users may not have full access yet, though Google's rollouts typically expand internationally within weeks to months. Check your Gemini app settings to see whether the feature has appeared on your account. This is actually a useful window of time to review your data separation practices before it arrives rather than making a rushed decision when the notification appears.Links
AI Playbook for Therapists: sales.brooklynstorme.com/aiplaybook
Join my Free Skool Community: https://www.skool.com/private-practice-resource-hub/about
Free Private Practice Quiz: brooklyn.myflodesk.com/pmquiz
Brooklyn's Website: brooklynstorme.com
 

The New ChatGPT Update That Will Save You Time in Private Practice

In This Episode
ChatGPT quietly released a feature in early April 2026 called the File Library, and I think it is one of the most practically useful AI updates we have seen for therapists in private practice in a while. In this episode I walk you through exactly what it does, how to use it to stop the repetitive file-uploading that slows down your workflow, and the non-negotiable privacy rule you need to follow before you put anything into it. This is a short, practical episode because the feature itself is straightforward — and that is exactly what I love about it.
Episode Timestamps
[00:00]Introduction
[02:43]What the ChatGPT File Library actually is
[05:55]How to use it in your practice right now
[10:03]What you need to know before you start saving files
[12:45]Close and next stepsFAQS
What is the ChatGPT File Library and how does it work?
The ChatGPT File Library is a storage feature that automatically saves every file you upload to ChatGPT into a dedicated library in your left sidebar. Instead of re-uploading your templates and documents every time you start a new conversation, you can access them directly from the library with one click. It is available on Plus, Pro, and Business plans on the web version of ChatGPT.
Is it safe to upload client files to ChatGPT Library?
No. Client files, clinical notes, or any documents containing identifiable health information should never be uploaded to ChatGPT Library. Files stored in the Library are held on OpenAI's servers. Your professional obligations around client confidentiality apply regardless of whether the recipient of the information is a person or an AI platform. Only upload blank templates and generic documents that contain no client-identifying information whatsoever.
Does saving a file to ChatGPT Library mean OpenAI can use it to train their models?
 
OpenAI's training data practices depend on your account type and settings. Business plan subscribers have their data excluded from model training by default. Plus and Pro subscribers can review and adjust their data settings in account preferences under Data Controls. Check your privacy settings and OpenAI's current data use policy before uploading any professional documents, even blank templates.
Links Mentioned in This Episode
Private Practice Resource Hub: https://www.skool.com/private-practice-resource-hub/about
AI Playbook for Therapists: sales.brooklynstorme.com/aiplaybook
ChatGPT File Library overview (OpenAI Help Centre): help.openai.com
Practice Momentum website: brooklynstorme.com
Free Private Practice Quiz: brooklyn.myflodesk.com/pmquiz
ChatGPT File LibraryChatGPT for therapistsAI for private practiceChatGPT templates therapistprivate practice AI toolstherapist admin AIChatGPT Plus features 2026save files ChatGPTChatGPT library featureAI tools counsellorspsychologist AI toolsprivate practice productivitytherapist business toolsclinical admin automationChatGPT session notesreferral letter template AIAI ethics therapistsclient confidentiality AIsolo practice workflowPractice Momentum podcast

I Set Up Claude to Do My Weekly Admin While I Sleep

In This Episode
Claude Cowork released a feature in early 2026 that changes how solo practice owners handle recurring admin: Scheduled Tasks. You write a prompt once, set a time, and Claude runs it automatically without you needing to be there. In this episode I walk you through exactly what this feature is, how to use it well in your private practice, what kinds of tasks it works brilliantly for, and the one non-negotiable rule before you set anything up.
Episode Timestamps
[00:00]Introduction — what changed in Cowork and why it matters now
[02:45]What Cowork Scheduled Tasks actually are and how they work
[08:30]Five specific ways to use them in a solo private practice
[19:00]How to set one up — the practical steps
[22:30]What not to automate — the privacy and ethics line
[26:00]Close and next stepsFAQs
What are Cowork Scheduled Tasks in Claude?
 
Cowork Scheduled Tasks is a feature in Claude's desktop app that lets you write a prompt once and set it to run automatically on a recurring schedule — daily, weekly, on weekdays, or manually on demand. Claude executes the task without you needing to be at your computer. You can set tasks up by typing /schedule in a Cowork chat, or from the Scheduled section in the sidebar of the Claude Desktop app.
Can therapists use Cowork Scheduled Tasks for private practice admin?
 
Yes. Therapists in private practice can use Cowork Scheduled Tasks for recurring business and content work — things like preparing a weekly email newsletter draft, generating a Monday morning admin summary, creating weekly social media content ideas, or compiling a monthly metrics report. The key rule is to use scheduled tasks for business and content tasks only, never for anything involving identifiable client information.
What plan do I need to access Cowork Scheduled Tasks?
 
Cowork Scheduled Tasks is available on all paid Claude plans — Pro, Max, Team, and Enterprise. It is not available on the free plan. You also need the Claude Desktop app installed on your computer, as Cowork is a desktop-only feature. The desktop app is available for both Mac and Windows.
What kinds of tasks work best as Cowork scheduled tasks for a private practice?
 
The tasks that work best are recurring ones that follow the same pattern each week — writing a newsletter draft, generating content ideas, compiling a weekly admin summary, reviewing your content calendar, or producing a monthly metrics overview. Tasks with a consistent structure and a clear, specific prompt produce the most reliable results. Avoid anything involving client details and avoid tasks where the output would go straight to a client without your review.
Links Mentioned
 
AI Playbook for Therapists: sales.brooklynstorme.com/aiplaybook
Practice Momentum — 12-month 1:1 coaching programme: brooklynstorme.com
Claude Cowork — download the desktop app: claude.ai
Schedule recurring tasks in Cowork — Anthropic Help Center: support.claude.com
Private Practice Resource Hub: skool.com/private-practice-resource-hub
 
Claude Cowork scheduled tasksAI automation for therapistsprivate practice admin automationClaude Cowork features 2026AI tools for counsellorsautomate private practice taskstherapist business toolspractice management automationClaude desktop appAI for psychologistssolo practice productivityprivate practice systemsAI content creation therapistsCowork scheduled tasks setuprecurring tasks AIpractice momentum podcastDr Brooklyn StormeAI ethics for therapistsweekly admin automationsocial worker private practice AI
 
Practice Momentum Private Practice Podcast  ·  Hosted by Dr Brooklyn Storme PhD  ·  Top 5% Globally  ·  500+ Episodes
© Brooklyn Storme  ·  All Episodes

AI in Private Practice: What Every Therapist Needs to Know About ChatGPT and Claude (Plus: The Private Practice Resource Hub Is Here)

If you have been curious about AI but have no idea where to start, or you have been avoiding it altogether because it feels overwhelming or risky, this episode is for you.
I am walking you through everything a counsellor, psychologist, or social worker in private practice needs to know about AI right now. What it actually is in plain English, what ChatGPT and Claude are and how they are different, the fears I hear from therapists every single week and which ones are worth taking seriously, the mistakes that are happening in real time that you want to avoid, and the genuine possibilities sitting right in front of you.
And I am celebrating the launch of something I have been building for months: the Private Practice Resource Hub. A dedicated space where therapists can explore AI, access practical tools to help fill their diary and market their practice, learn the basics, and get training when they are ready.
This is not a techy episode. It is a real conversation about a shift that is already happening, and how you can be part of it.
 
IN THIS EPISODE
What AI actually is, explained without jargon or overwhelm. Why ChatGPT and Claude are the two tools I recommend for therapists in private practice and how they differ from each other. The fears therapists have about AI, including confidentiality, authenticity, and being replaced, and what to do with each of them. The mistakes that are already happening that could put your ethics and your reputation at risk. The time-saving possibilities that are available to you right now in your business. And a full introduction to the Private Practice Resource Hub, newly launched and built specifically for therapists.
 
 
THE ONE RULE YOU NEED TO REMEMBER
Never put client information into an AI tool. Not names, not identifying details, not session content. Your ethical obligations do not pause because a tool is convenient. AI is for the business side of your practice, not the clinical side. Everything else is an opportunity.
 
WHAT IS THE PRIVATE PRACTICE RESOURCE HUB?
The Private Practice Resource Hub is a dedicated space for therapists in private practice who want to explore AI, access ready-to-use tools, build their knowledge, and learn at their own pace. Inside you will find practical tools built to help you fill your diary and market your practice, AI basics content, and training you can access when you are ready. It is designed to meet you where you are, whether you are brand new to AI or already dabbling and want to go deeper.
Join the Hub here: https://www.skool.com/private-practice-resource-hub
 
LINKS MENTIONED IN THIS EPISODE
Private Practice Resource Hub: https://www.skool.com/private-practice-resource-hub
Website: https://brooklynstorme.com
Free Private Practice Marketing Quiz: https://brooklyn.myflodesk.com/moreclients
Free Private Practice Quiz: https://brooklyn.myflodesk.com/pmquiz
Website Wellness Check: https://sales.brooklynstorme.com/wwc-aud/
AI Playbook for Therapists: https://sales.brooklynstorme.com/aiplaybook/
 
 
CONNECT WITH ME
Website: https://brooklynstorme.com
Podcast: https://brooklynstorme.podbean.com/
Facebook Business Page: https://www.facebook.com/brooklynstormephd/
Facebook Profile: https://www.facebook.com/drbrooklynstorme/
 
ABOUT DR BROOKLYN STORME
I am Dr Brooklyn Storme PhD, a business coach for counsellors, psychologists, and social workers in Australia who want to start, grow, and scale their private practice. I have over 30 years of experience in private practice and I am passionate about helping therapists build sustainable, profitable businesses without burning out. The Practice Momentum Private Practice Podcast is in the top 5% of podcasts globally with 500+ episodes.
 
 
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